About Us

our story
Begum celebrates heritage and rare craftsmanship on traditional silhouettes. Our pieces can be best defined as summer personified with artisanal hand embroideries, hand appliqués and ancient techniques revived in the present day hand looms.
Our brand is a family run business and a collaboration between a mother and two daughters' trio and a promise to highlight the simplicity yet completeness in Indian wear. The main ideology of our brand is to bring sophistication to daily and occasion wear that lasts years and is timeless in appeal. 
 
our fabrics
Our textiles are woven and refined in Chanderi, Madhya Pradesh. We take pride in being one of the front runners in saving the local artisan and refining the handloom craft. 
Our fibre to fabric journey makes for an incredible story in the hands of some of the finest artisans, and most humble and hard working partners from the village.